Pete Isakson is in his third year at Washington State University and serves as the Cougars' director of athletics for external operations.
His duties with the Cougars include overseeing WSU's athletic marketing and promotions, media relations, ticket sales and operations, and sports video.
A graduate of Eastern Washington University with a degree in organizational communication, Isakson was an assistant director of marketing and sales at the University of Idaho for one year.
He was the director of marketing and promotions at Ashland (Ohio) University during the 1996-97 year where he developed and implemented the marketing program for 20 sports.
In 1997, he moved on to Northern Iowa. He was the athletic sales coordinator for the Panthers. His accomplishments at UNI included doubling group ticket sales. After one year in Cedar Falls, Iowa, Isakson returned to Idaho as the assistant athletic director for development, marketing and promotions.
With the Vandals, Isakson coordinated the marketing effort that qualified Idaho for Division I-A football status and sponsorship dollars quadrupled.
Isakson and his wife Kelly reside in Troy, Idaho and celebrated the birth of their first child, Colton, in October of 2003.
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