PULLMAN, Wash. – Washington State University basketball coaches have responded to the Cold Water Challenge as part of the #Chillin4Charity campaign, initiated by the Arizona women’s basketball staff that benefits the Yay Yow foundation.
WSU women’s basketball associate head coach Brian Holsinger was the first to respond with his jump into the Snake River, after being challenged by Arizona assistants in the first challenge issued June 9. Cougar men’s head coach, Ernie Kent, was then challenged by Mike Yam of the Pac-12 Networks and responded by having 100 cups of water poured on him by kids at the team’s Day Camp late in the week of June 16-20. Most recently, women’s associate head coach Mike Daugherty responded to the challenge by having a cooler of cold water dumped on him.
The Coldwater Challenge was brought to life by the staff and student-athletes of Arizona’s women’s basketball team. The rules state that all parties have 48 hours from the time of being challenged to answer the call. Any head coach that doesn’t answer the challenge owes the Kay Yow Foundation $250. For those that complete the challenge, the person who challenged must pay the foundation $50. The idea is the same for the assistant coaches, but the money amounts change to $100 and $25, respectively. The student-athletes must do community service if they don’t complete the challenge. Each person to complete the challenge must post their video via social media and use the hashtags #Chillin4Charity and #Play4Kay.
The Kay Yow Cancer Fund was officially founded on December 3, 2007, from the vision of the organization’s namesake Kay Yow, former North Carolina State University head women’s basketball coach. Yow was first diagnosed with breast cancer in 1987, and passed away on January 24, 2009, after facing her third bout with the disease. Before her death, she joined forces with the Women’s Basketball Coaches Association (WBCA) and The V Foundation for Cancer Research to form the Kay Yow Cancer Fund, a 501 (c)(3) charitable organization committed to being a part of finding an answer in the fight against women’s cancers through raising money for scientific research, assisting the underserved and unifying people for a common cause.
As of the morning of Wednesday, June 25, the Kay Yow Foundation says the #Chillin4Charity hashtag has been used in 13,200 tweets, reached 31.42 million people and been retweeted 80,400 times.