Marketing and Promotions
It is the goal of the Marketing and Promotions Department at Washington State University to provide the students, alumni, student-athletes, staff and community exceptional promotional support for all 17 varsity sports teams. Consistent with the mission and values of Washington State University, our department provides current and fun interactive promotions to enhance the Cougar brand. We are dedicated to build a brand that is larger and richer than wins and losses and to make the loyal Cougar fan into a supporter of: I am a WSU Cougar.
"Honor the past, live the present, create the future."
Washington State University Director of Athletics
The Marketing and Promotions Department at Washington State University oversees all 17 WSU varsity sports teams to enhance the gameday and event experience for everyone in attendance. The department is staffed with four full-time personnel and numerous student interns and volunteers. The department is responsible for WSU Athletics advertising and branding, creation and execution of promotions at events and coordination of public relations with the community.
The department oversees the execution of pregame, in-game and postgame promotional operations and is responsible for the video board programming and music at events.
What Does It Mean To Wave The Flag?
As a supporter of WSU Athletics, Waving the Flag is more than an expression and means something different to each Coug. Whether it is the elite donor giving more money to the program he/she loves, a season ticket holder renewing tickets or a student waving the flag in front of the Great Wall of China, these are all expressions of Waving the Flag for WSU Athletics.
The Marketing and Promotions Department is dedicated to spreading this message to all Cougars and to the rest of the NCAA. Let us know how you Wave the Flag here send us videos, pictures and stories of how you Wave the Flag for WSU Athletics.