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Marketing and Promotions


It is the goal of the Marketing and Promotions Department at Washington State University to provide the students, alumni, student-athletes, staff and community exceptional promotional support for all 17 varsity sports teams. Consistent with the mission and values of Washington State University, our department provides current and fun interactive promotions to enhance the Cougar brand. We are dedicated to build a brand that is larger and richer than wins and losses and to make the loyal Cougar fan into a supporter of: I am a WSU Cougar.

"Honor the past, live the present, create the future."

Bill Moos
Washington State University Director of Athletics

The Marketing and Promotions Department at Washington State University oversees all 17 WSU varsity sports teams to enhance the gameday and event experience for everyone in attendance. The department is staffed with four full-time personnel and numerous student interns and volunteers. The department is responsible for WSU Athletics advertising and branding, creation and execution of promotions at events and coordination of public relations with the community.

The department oversees the execution of pregame, in-game and postgame promotional operations and is responsible for the video board programming and music at events.

What Does It Mean To Wave The Flag?

As a supporter of WSU Athletics, Waving the Flag is more than an expression and means something different to each Coug. Whether it is the elite donor giving more money to the program he/she loves, a season ticket holder renewing tickets or a student waving the flag in front of the Great Wall of China, these are all expressions of Waving the Flag for WSU Athletics.

The Marketing and Promotions Department is dedicated to spreading this message to all Cougars and to the rest of the NCAA. Let us know how you Wave the Flag here send us videos, pictures and stories of how you Wave the Flag for WSU Athletics.

Go Cougs!

2016-17 WSU Athletics Marketing Student Internships

Start Date: Saturday, April 23, 2016

End Date: Friday, April 28, 2017

Job Description:
The purpose of this internship is to offer current students the opportunity to work in the WSU Athletics Marketing Department during the 2016-17 academic year. This individual will be assigned to the duties responsibilities within the department, as outlined below:

  • Assigned to one sport and one additional duty
  • Assist with the creation and execution of marketing plans and all activities for assigned sport
  • Must work all home football games
  • Must work all home events for assigned sport
  • Must be willing to assist with non-assigned sports
  • Assist with community engagement events, including the Football Spring Game, Lentil Festival, National Girls and Womens in Sport Day and others as assigned
  • Assist with ZZU CRU
  • Assist with fulfillment of ZZU Points rewards program
  • Fulfill auction and poster requests
  • Coordinate poster distribution throughout Pullman community
  • Other duties as assigned

Must be a WSU student currently enrolled. Must have an interest in marketing, sport management, communications or a related field. Excellent interpersonal, communication and organizational skills; willingness to work evening and weekend hours; demonstrated experience in marketing or a related field; strong computer skills. Graphic design and/or video editing skills a plus (Photoshop, Premiere, Illustrator).

To Apply:
Submit resume and cover letter to OR visit Bohler Gym 173 OR apply through CougLink.

Why would you want to work for WSU Athletics Marketing and Promotions?
What are your future goals after you graduate from WSU?
What ideas do you have to improve the marketing and promotions efforts currently being put into place by WSU Athletics?
What can you contribute to the WSU Athletics Marketing department that will improve the Cougar experience during games?
What is your favorite WSU athletic event and why?

Application Deadline: March 11, 2016

Washington State Cougars Athletics